Do You Have a Strong Slogan Or Tag Line?
3:39 AM
It's important not to dismiss this plan, the creation of a slogan is very important and one that will set you apart from your competition.
A slogan or tag line usually consists of a short sentence or phrase that will literally reinforce your business name or logo. Many successful businesses have incorporated this in their marketing plan and because of this the companies can be easily recognized by their slogans alone.
The Importance of a Slogan
The main purpose for developing a slogan is to get brand recognition. The slogan will be the back up when images fail. A slogan will be more easily remembered by the consumers and therefore will enhance the market of the product or service.
So, in essence your sole purpose is to create a slogan that not only creative but intelligent as well. You want to capture the consumer's attention and create interest in your product or service. Your slogan can be catchy enough to not only jar their memories but also create a need for your product. The purpose is to have the consumer take action which in this case is to purchase your product or service.
Developing an Impactful Slogan
We have determined that a good slogan must be memorable. This is the main reason for developing a slogan, a memorable one will increase your brand recall and motivate the consumer to purchase.
A good slogan will produce images in the consumer's mind. Most people produce images on their mind when they hear something. Hence, you can trigger the visual patterns of your customers by using the slogan. An example of this, is creating a logo that will trigger such a response, for example the 'golden arches' - everyone knows that one, right?
An impactful slogan will drive people to action. The slogan will trigger people to purchase or tell others who will ultimately purchase.
A good slogan will also highlight the benefits of your product or service. This is tied up with the efforts of creating product distinction, which is to emphasize the benefits that one can derive from using a company's products or services.
So, now the homework for you is to develop a strong and powerful slogan. More importantly one that consumers will remember and entice them to purchase your product or service.
Carrie Wilkerson is the voice of experience. From corporate life to teaching high school to direct sales, she has 'been there and done that' professionally and personally. An 'overnight mom' to 2 toddlers through adoption, her priorities instantly changed and so did her workplace. She's now built several businesses and coached others to do the same while overcoming extreme debt, losing 110lbs and having 2 more children, for a total of 4 children, ages infant through 12!
A slogan or tag line usually consists of a short sentence or phrase that will literally reinforce your business name or logo. Many successful businesses have incorporated this in their marketing plan and because of this the companies can be easily recognized by their slogans alone.
The Importance of a Slogan
The main purpose for developing a slogan is to get brand recognition. The slogan will be the back up when images fail. A slogan will be more easily remembered by the consumers and therefore will enhance the market of the product or service.
So, in essence your sole purpose is to create a slogan that not only creative but intelligent as well. You want to capture the consumer's attention and create interest in your product or service. Your slogan can be catchy enough to not only jar their memories but also create a need for your product. The purpose is to have the consumer take action which in this case is to purchase your product or service.
Developing an Impactful Slogan
We have determined that a good slogan must be memorable. This is the main reason for developing a slogan, a memorable one will increase your brand recall and motivate the consumer to purchase.
A good slogan will produce images in the consumer's mind. Most people produce images on their mind when they hear something. Hence, you can trigger the visual patterns of your customers by using the slogan. An example of this, is creating a logo that will trigger such a response, for example the 'golden arches' - everyone knows that one, right?
An impactful slogan will drive people to action. The slogan will trigger people to purchase or tell others who will ultimately purchase.
A good slogan will also highlight the benefits of your product or service. This is tied up with the efforts of creating product distinction, which is to emphasize the benefits that one can derive from using a company's products or services.
So, now the homework for you is to develop a strong and powerful slogan. More importantly one that consumers will remember and entice them to purchase your product or service.
Carrie Wilkerson is the voice of experience. From corporate life to teaching high school to direct sales, she has 'been there and done that' professionally and personally. An 'overnight mom' to 2 toddlers through adoption, her priorities instantly changed and so did her workplace. She's now built several businesses and coached others to do the same while overcoming extreme debt, losing 110lbs and having 2 more children, for a total of 4 children, ages infant through 12!
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