Marketing Mayhem - Texting Employees & Customers by Jennifer Kettlewell
10:50 PM
As a business owner one of my top concerns is how to get as many people as possible to see my marketing message.
What happens when a lot of people see the wrong message, maybe one that is sent by a disgruntled employee or a dissatisfied customer?
Many companies have feared using the Internet to market simply because of that last statement. The funny thing, or maybe not so funny, is those comments are going to happen regardless of the level of participation that a company has. The employee, or the customer, can send out a message to hundreds, if not thousands of people as fast as a text message can be sent.
Now the frightening fact. One text message can be used to update the status of that person on hundreds of web sites.
To fear this is one thing, but even worse is the many companies that simply become paralyzed and do nothing.
Do you tell your employees not to text? Well, what about their time off, their personal time?
Do you encourage your employees to spread good things about your company, even providing sample messages that can be sent out?
What happens when a lot of people see the wrong message, maybe one that is sent by a disgruntled employee or a dissatisfied customer?
Many companies have feared using the Internet to market simply because of that last statement. The funny thing, or maybe not so funny, is those comments are going to happen regardless of the level of participation that a company has. The employee, or the customer, can send out a message to hundreds, if not thousands of people as fast as a text message can be sent.
Now the frightening fact. One text message can be used to update the status of that person on hundreds of web sites.
To fear this is one thing, but even worse is the many companies that simply become paralyzed and do nothing.
Do you tell your employees not to text? Well, what about their time off, their personal time?
Do you encourage your employees to spread good things about your company, even providing sample messages that can be sent out?
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