What is Integral Marketing?

I see too many entrepreneurs getting lost because they don't have a complete map to guide them to freedom and fulfillment. They have maybe a quarter of the map, which they clutch onto with dear life thinking it's the whole map that will lead them to the lost treasure. If you're building your market strategy on a partial and fractured map you're doomed to struggle. There's a better way...use a map called Integral Marketing.

In the past few decades there's been, for the first time in history, a focused effort to take all human knowledge - all the known maps of human potential - and combine them into a more comprehensive and accurate map of reality. The American philosopher, Ken Wilber, was the first to unlock the code around 1997 and created a "Big Map of Everything" - also called the Integral Map.

The Integral Map is now being used to radically improve results in medicine, politics, art, psychology, economics, spirituality, business...you name it....and in our case - Integral Marketing.

~~ It's All About Perspectives ~~
I want you to play a game here with me so I can show you something very cool...

Take a second and look up. Notice the objects you see around you.

Good. Now imagine standing ten feet away from where you are and look around. It's a different perspective, right? You'd still see the same objects in the room...just from a different angle...so you can relate and communicate about these objects easily because you've seen them from different perspectives.

Stick with me here because I'm going to take you on a weird perspective trip...

Imagine someone you know and like comes in the place where you're reading this now. You know this person so you say, "Hi." They say, "Hi" back.

Now imagine taking the perspective of that friend of yours. Imagine seeing the world from THEIR eyes. What do they see? Yes - they see the same objects you see...but from a different perspective. They might see the same objects as you - but for them it triggers different emotions - maybe a different memory. You know your friend well so what do you think they would FEEL about the objects around you?

And as you look through their eyes you also see YOU sitting there reading this now. (Now things are getting interesting!)

...what do they think and feel about YOU?

(Sounds funny - I know...but stick with me here because in a minute I'll show you how it affects your bank account.)

You just experienced what it's like to see things from different perspectives - even different interpretations. This is the Golden Key to unlock great marketing from within you.

Let's say you have a great idea. From YOUR perspective you think it's awesome. It'll *make-you-rich* - you're sure. But here's the thing...what does your idea look like from the perspective of your target market? Before you jump to saying, "They'll LOVE it!" I want you to really take the view of the other (i.e. get out of your emotional attachment to your idea.) Is your idea what THEY really WANT or is it what YOU think they NEED...

...Because there's usually a Grand Canyon difference between what you think people need and what they'll actually pull out their wallet for.